everyone is teaching content and nobody is making anything


Happy Friday Reader! I think we’re officially in the parrot era of social media. Everyone is teaching content. Everyone is breaking down hooks. Everyone is talking about the first 3 seconds. Everyone is saying “it’s not the algorithm, it’s your content” like they just discovered fire. And I am soOOoOoooo tired of it. It's not that the advice is wrong. Some of it is true (sorta) Yes, skip rate matters. Engagement is a signal and matters. Groundbreaking stuff. Put it on a mug. The problem is...