If you've spent any time at all on Instagram in the past few weeks, you know ALL ABOUT the Yap Challenge. Jessi Jean gave us the ULTIMATE case study of how to build an audience and turn it into a loyal community that when you say "jump" they'll ask "how high?" The #yapchallenge is having its moment because people are sickkkkk and tired of this AI bullshit, overproduced content, video listicles... we just want someone to be honest with us, ya know? to be... HUMAN. I'm taking part in the...
14 days ago • 2 min read
I've been overcomplicating this newsletter for months. So I'm blowing it up and starting simpler. This week 👇▸ Why I'm narrowing the focus (and dropping the personal-essay stuff)▸ The three-word motto driving the change▸ The new lineup: content breakdowns, automations, and real examples 2 min read Helloooo Reader! First off, I apologize for not having a newsletter go out last Friday. It was my first Father’s Day weekend, I was in Jersey with my wife and son spending time with grandparents and...
14 days ago • 1 min read
Happy Friday Reader! I think we’re officially in the parrot era of social media. Everyone is teaching content. Everyone is breaking down hooks. Everyone is talking about the first 3 seconds. Everyone is saying “it’s not the algorithm, it’s your content” like they just discovered fire. And I am soOOoOoooo tired of it. It's not that the advice is wrong. Some of it is true (sorta) Yes, skip rate matters. Engagement is a signal and matters. Groundbreaking stuff. Put it on a mug. The problem is...
about 2 months ago • 2 min read
Hey Reader, Happy Friday. I hope it's been a great week for you and that you've got some fun plans for the weekend. Would love to hear about them! (hit reply and tell me!) I'm going to keep it short today, but it's going to be a little deep because it's about something I know we're ALL dealing with right now in some capacity. BURNOUT. Whether it be from the news, social media, your job, your social life (wait those exist?), family, and so much more. It's a real thing and we're all fighting...
about 2 months ago • 1 min read
Hey Reader, Yapping videos may be poppin' off right now, but give it time... the vlog is about to make a serious comeback. Woah, what? Vlogs? That was so 2015. Trust me, I know, but here's what's happening. People are TIRED with a capital "UGHHHH" of creators selling them courses, branded content, and ads in their feed. With AI running content running unchecked, the masses are screaming for originality and a little PERSONALITY, which is why yapping content is having it's moment. But what...
2 months ago • 1 min read
Hey Reader, I don't know about you, but when I scroll LinkedIn and see the cOol kIdS clUb getting recognition for their ChatGPT-written posts, I just want to give up. If you're anything like me, comparison actually is the thief of joy. "I work at a small agency. I must not be as good as the person who works at [COMPANY HERE]." "They only got to speak at SXSW because they work at [COMPANY HERE]." If I could land a job at a "big brand," all my problems would be solved. I'd get recognized for my...
3 months ago • 1 min read
tv and social are about to be best friends again 👯 Hello and welcome to You Signed Up for This! Kit made me do it (so don't make them regret it 😂) believe it or not there is a method to the madness you're about to embark on, but just remember what this is called. i literally warned you from the beginning. i hope you enjoy this and i invite you to reply with your thoughts. i want to make this as collaborative and engaging as i can. so here we gooooo! Quick question. do you remember @ midnight...
3 months ago • 3 min read
