Your followers might not be your audience

You Signed Up For This Your followersmight not beyour audience Today's newsletter is sponsored by Morning Brew Hey Reader, I've had this conversation more times than I can count. A client tells me social media doesn't work for their business. And when I dig in, what they actually mean is they posted twelve times over eight months, got a few likes, and quit. That's not social media not working. That's not using it. Jerry in Florida 413 followers posts a video today and does 14 million...