If you've spent any time at all on Instagram in the past few weeks, you know ALL ABOUT the Yap Challenge. Jessi Jean gave us the ULTIMATE case study of how to build an audience and turn it into a loyal community that when you say "jump" they'll ask "how high?" The #yapchallenge is having its moment because people are sickkkkk and tired of this AI bullshit, overproduced content, video listicles... we just want someone to be honest with us, ya know? to be... HUMAN. I'm taking part in the...